Written by Philippe26 November 2022

Are you using storytelling in your Web3 brand marketing strategy?

If not, you should be! Check out these 6 NFT examples that are reshaping brand marketing in different industries:

  1. Louis Vuitton – Learning the brand story in an addictive, adventure-based game
  2. Gucci – Envisioning brand future via video storytelling
  3. Microsoft – Showcasing brand values with educational games
  4. Campbell’s – Strengthening brand identity with visual storytelling
  5. Our Theatre – Preserving cultural heritage through audio NFTs
  6. The Kantfish Universe – Promoting creative content through engaging storytelling

Source: https://medium.com/readl-web3-storytelling/storytelling-in-web3-6-nft-examples-that-reshape-brand-marketing-in-different-industries-cd34ec4bc795

   

#brandmarketing #brandengagement #marketinginnovation #customerexperience #customerengagement #storytelling #web3 #tokens #nfts #louisvuitton #gucci #microsoft #campbell #kantfish

 

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Written by Philippe24 November 2022

Are you an ”influencer” and you don’t even know it?! 

According to DigitalMarketing.org :  

  1. Nano-influencers are everyday people who tend to have only around 1,000 or so followers, although this might reach up to approximately 5,000 in some cases. 
  2. Micro-influencers will make more of an effort to create good quality content. They are likely to have up to around 100,000 followers, although this number is often lower. 
  3. Macro-influencers are people who the general public is more likely to know of, and, in many cases, they became well-known thanks to the internet. They tend to have more than 100,000 followers, but this figure can be far higher. 
  4. Mega-influencers tend to be global, household names, most famous actors… 

So what kind of influencer are you? 🙂 

#engagement #customerengagement #clientengagement #digitalmarketing #influencer #influencermarketing  

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Written by Philippe22 November 2022

I love my job!

Here is my interview “recording studio” for today.
Can you guess the location?  🙂

#recordingstudio #interviews #thoughtleadership #digitalnomads #digitalnomadlifestyle #workation #workcation #worcation

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Written by Philippe11 November 2022

How to increase customer engagement thanks to digital ownership, Web3?

In this interview, Alex Solomon and Philippe discuss the blockchain and why it’s time to start paying attention to this space!

From the benefits of decentralisation and current use cases, to the regulatory front, this non-technical discussion will quickly get you up to speed.

The team is also currently collaborating on an exciting new blockchain project called Myntflo and plans to share more about the launch and early adopter programme in the coming weeks.

  

Chapters:

00:00 Web3 architect and founder of Genesis Networks
03:30 Web1, 2, 3?
05:47 Web3, the game changer
13:51 We don’t need banks anymore?
25:34 Fungible / Non fungible tokens
27:40 Digital ownership
31:51 Engagement and digital incentives
32:55 Fundraising, loyalty programs on steroids
37:46 Digital identity
42:52 Staking NFTs
44:51 Regulatory aspects

 

Thank you very much for listening to this podcast, about engagement and new technologies. It’s a real passion for us and it means a lot when people like it!

If you’re keen to see how technology can enhance engagement, join us for our next interviews!

You are also highly welcome to propose topics or people that we could interview.

Remember to hit that subscribe button or head over to our website at https://www.ingage.institute to sign up to our email list (yes, this IS a domain name and no, there is no .com). That’s all for this episode folks, see you next time!

#interview #alexsolomon #engagement #incentives #blockchain #cryptocurrencies #incentiveprogram #myntflo #engagingtraining #nextgenmarketing #ecosystem #community

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Written by Philippe10 November 2022

Why web3 matters

Check back soon for a revealing discussion with Alex Solomon, web3 consultant and architect, about why it’s time to start paying attention to web3! 

Among other topics, you’ll learn about how digital ownership can help build stronger customer and fan engagement across key uses cases. 

#interview #alexsolomon #web3 #blockchain #ethereum #polygon #future  

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Written by Philippe8 November 2022

Why brands are investing millions in the metaverse

In the adoption of web 3, all industries are not equal.  

When you look at the different industries, Fashion is probably one of the most forward-thinking concerning the Metaverse and blockchain.

“Brands are spending tens of millions of dollars investing in the metaverse. Gucci, Nike, Burberry and Walmart are just some of the companies buying up digital land as a way to promote their products. Nearly $2bn has been spent in the past year on metaverse real estate, according to analysts.” BBC 

What about the insurance industry and more generally financial services?  

#metaverse #roblox #fortnite #decentraland #secondlife #meta #fashion #philipklein #digitalownership #digitalrealestate #gamingplatforms #cryptocurrencies #avatars #clothingforavatars #insuranceandweb3 #gucci #nike #burberry #walmart

https://www.youtube.com/watch?v=-x38ojXzG0I  

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Written by Philippe19 October 2022

Launching our channel: The Future of Training in Insurance and Sales

Dear All,  

We are launching this YouTube channel and podcasts about the future of training in insurance. There, you can find interviews with leaders in the industry as well as videos about sales and transformative technologies: https://www.youtube.com/channel/UC_HskRtnWEYAHb_585rpBKg  

Therefore, we are reaching out to you to get your inputs:  

  1. How relevant do you think these topics are for you?  
  2. What kind of interviews or other types of videos would you like to see?  
  3. Would you know anybody we should interview? 

Thanks in advance for your feedback! 
Philippe 🙂 

#interviews #podcasts #topprofessionals #innovation #insurance #training #sales #technology #disruption #metaverse #blockchain #lms #blendedlearning #digitallearning

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Sales experts, Stable Diffusion AI
Written by Philippe3 October 2022

Always looking for experts

In order to bring the latest news about innovation, the future of technology, training – e.g. in sales or insurance – INGAGE is always looking for highly-qualified experts.  

Contact me if you would like to contribute or know anybody who would bring value to our podcasts and YouTube interviews.  

Thanks in advance 🙂 

#interviews #podcasts #innovation #talents

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Written by Philippe30 September 2022

We are preparing our new Youtube channel for innovators in training

For those of you interested in innovation and the future of training (specially in sales and/or insurance), we are preparing a Youtube channel on the topic.  

There, we will share with you interviews we have recorded with top specialists from around the world in topics such as digital learning, the Metaverse and the blockchain, for training.  

#innovation #future #training #education #learning #salestraining#insurancetraining #youtubechannel #interviews #topspecialists#digitallearning #metaverse #blockchain #digitalrewards #nft #lms #lxp
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Written by Philippe19 September 2022

Selling luxury – Interview with Francis Srun

As part of our podcast series “Innovative Training in Sales and Insurance”, I had the pleasure to talk with Francis Srun about luxury selling and the impact technology has on it. 

Francis is an International Executive with a proven record in Management, Sales, Marketing and Strategy. He did his entire career with world-class brands such as Carrefour, Relay, Piaget, Ralph Lauren, Boucheron, spanning 20 years of a successful path in Luxury, mostly in watch, jewelry and fashion. 

He is fluent in French, English and Chinese with a perfect understanding of Asia markets. 

Francis likes to say: “It’s always possible. Very often, the simplest is the best. Execution is key: just do more and better. The true difference is made by the “daily commercial creativity”: with intelligence and sensibility, create,
innovate and… deliver.”

He is a Board Director of HAYA Retail Solutions, a leader in Luxury Stores Fitting and Retail commercial Fixtures millwork in China and exports around the world. Creator of Luxury Selling, World First Mobile Training on Luxury Selling techniques.

Listen to this insightful podcast “Selling Luxury – Interview with Francis Srun“. 

If you like it, please share it! We are also looking forward to your comments. Thanks in advance. 

      

#interview #podcast #sales #luxury #sellingluxury #sellingwatches #luxurywatches #sales training #salesexcellence #corporatetraining #commercialcreativity #asiamarkets #asialuxury #china #piaget #ralphlauren #boucheron #kerling #carrefour #relay

´`

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