Podcast: The Future of Training in Sales and Insurance

For many years, corporate training was mostly conducted in training centres or companies’ meeting rooms. Then came online courses and Learning Management Systems.

Now, in a fast changing world, the new generation of employees demand a much more engaging training. How can trainers leverage storytelling and the latest technologies, such as the Metaverse, virtual worlds, AR, VR, the blockchain, AI to bring their training to the next level?

The “Future of Training in Sales and Insurance” podcast brings you the latest from experts around the world in the field.

Listen at https://anchor.fm/ingage-institute  



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INGAGE – Reimagining digital incentives

In just 90 seconds, you’ll learn to spark new life, and fun, in your company’s learning initiatives.

Would you like to see how? You are welcome to contact us.


Thanks to Heba for her great visualisations and thanks to Alex for his invaluable insights about the blockchain!

#incentiveengine #blockchain #NFT #coins #metaverse #lms #innovation #corporatetraining #connectedlearning #seamlesslearning #digitalincentives

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Blended Learning and the Metaverse – Interview with Wilma Hartenfels

As part of our podcast series “Innovative Training in Sales and Insurance”Wilma Hartenfels interviews Philippe Séjalon on “Seamless Blended Learning”, the Metaverse and the future of training.  

Wilma: “Today I’m talking to Philippe Séjalon. Together with his brother Patrice and another founder, Marion, Philippe founded Ingage several years ago. Ingage brings innovative and immersive training experiences to the still quite traditional insurance industry.

Our interview (in English, with an introduction in German) is about the potential of the metaverse as a new stage of development of the Internet. Philippe explains how he brings together various disruptive technologies such as VR, AR, Blockchain, NFTs and crypto in a Seamless Learning approach to increase learner engagement.”

Listen to this podcast! (see the Wilma Hartenfels’ podcast

If you like it, please share it! We are also looking forward to your comments. Thanks in advance. 


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INGAGE Webinar on the Future of Learning with the Metaverse and the Blockchain

What will the Future of Learning in companies look like? How to use the Metaverse and the Blockchain to make your corporate training highly engaging? 

This webinar is primarily designed for training, L&D managers as well as product managers. We will draw on our experience from the insurance industry, but it can also be relevant for other industries.

Please note that in order to ensure the quality of our discussion, we will keep the number of attendees to a maximum of 30 people. Apply for an invitation. 

We are looking forward to a very interesting webinar with you! 🙂

Time of the event:
Zürich (Switzerland – Zurich) Tuesday, 7 June 2022, 17:00 CEST UTC+2 hours
For your own time zone:

  • London (United Kingdom – England) Tuesday, 7 June 2022, 16:00 BST UTC+1 hour
  • New York City (USA – New York) Tuesday, 7 June 2022, 11:00 EDT UTC-4 hours
  • Hong Kong (Hong Kong) Tuesday, 7 June 2022, 23:00 HKT UTC+8 hours
  • Lagos (Nigeria – Lagos) Tuesday, 7 June 2022, 16:00 WAT UTC+1 hour
  • Mexico City (Mexico – Ciudad de México) Tuesday, 7 June 2022, 10:00 CDT UTC-5 hours
  • Las Palmas (Spain – Las Palmas) Tuesday, 7 June 2022, 16:00 WEST UTC+1 hour Corresponding UTC (GMT) Tuesday, 7 June 2022, 15:00    


Note: you are also welcome to register to our INGAGE Newsletter if you want to be updated on the latest events about engaging training for the insurance industry!


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First of all, what is web3?

One day, a brilliant man, woman or group of persons named Satoshi Nakamoto – will we ever know? – created a brand new concept, the blockchain, with its first cryptocurrency, the now-famous Bitcoin, in a bid to react to the financial crisis that had made millions suffer. 

He had created a totally decentralized system where you could potentially store tremendous wealth, without even having to trust the people part of the system. Huh? How is that even possible? Well, we will go into one of the next articles, but not today.


So what’s the link between Web 3 and training?

Now, back to the reasons why you should care about web3 if you are in charge of corporate training.

You might have worked with e-learning before 2020. If not, since covid has obliged most organizations to move to online training for the past 2 years, you have probably felt the pain due to the need for a very fast digitization of your training curriculum. 

Besides the usual challenges of digitizing training, you might have also experienced some difficulties in getting your colleagues to complete the online modules you created for them with so much work. 

Indeed, completion rates in the industry are quite low on average and when they are not, management has quite probably used the stick at least as much as the carrot. So, motivation is the key, whether it is intrinsic or extrinsic.  

In training, the best is always to have participants be motivated by the topic itself that they learn, the intrinsic motivation. However, what if they are not that intrinsically motivated? 

In this case, obviously, you can go the route of extrinsic motivation. So, imagine an incentive program. You give points to people who have completed their courses. You even add a multiplier for people who have completed their courses with the right time frame for example. 

You can certainly create a great incentive program adapted to your company’s culture. You know your colleagues. You know what makes them tick.

However, these points are just arbitrary values put in your IT system. They have no real value per se and unless you have a broad range of partnerships that subscribe to your program, these points are worthless outside your organization or once your colleagues move to another company. So, in the very vast majority of cases, people will not see these points as really having a value in the future.

Now, imagine that instead of valueless points you actually can give some digital tokens – in the form of coins or NFTs – that actually have a real value, even outside your organization. Would people be more inclined to try to collect them?

Obviously, there are more ways to use Web 3 for education (e.g. remuneration for authors and other contributors). Do you see any other use? 🙂

Please comment below and like this post if you would like more posts on the topic!


#nextgen #training #corporatetraining #headoftraining #trainingmanager #innovation #blockchain #web3 #web2 #web1 #incentiveprograms #bitcoin #ethereum #points #getridofpoints #replacepointsbycoins #tokens #NFTs

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“Interoperability”: a key to incentivize learners?

Interoperability will probably be a key item in the Metaverse where learners from insurance companies – for example – will experience different insurance-related scenarios to learn from.


Why so? Let’s first check the definition

Interoperability is a characteristic of a product or system to work with other products or systems. While the term was initially defined for information technology or systems engineering services to allow for information exchange, a broader definition takes into account social, political, and organizational factors that impact system-to-system performance.

Interoperability implies exchanges between a range of products, or similar products from several different vendors, or even between past and future revisions of the same product.

Source: adapted from Wikipedia


This definition might seem theoretical and even irrelevant, but it’s not. 

Imagine your learners in the virtual world you propose to them to learn about your products. They might want to enhance their avatars with their favorite digital clothes and other items. 

However, as soon as they leave that world, all of these items are lost. They cannot take them with them. They actually don’t really own them!

This is where interoperability comes into the picture. It means that this virtual world can exchange/communicate with another one and that the learner can bring his/her digital clothes and other times in it. 


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Well, let’s start with the beginning, shall we?

The Internet is a network of networks, of computers. We know that.

On top of the Internet, there is a layer to make it more user-friendly: the Web. Over the past 30 years, it has evolved drastically to reach its third version now. Each version has brought something to the world of learning, of education. 

— Web 1 —
The first version of the web, “web 1”, was what we knew in the early 90s. It consisted of read-only static webpages. Companies created websites that were basically a copy of their product catalogues and magazines, but online. The web was a true open space running on open protocols such as http or smtp to enable these computers to “talk” to each other.

Its contribution to education? Web 1 made a lot of knowledge available to the masses. People could get access to information without having to run from one library to the next!

At that time, I was doing one of my very first traineeships, in Norway, and I stumbled across a book about that “network of networks”. I was instantly fascinated and proposed to my then-boss to create what would probably be the first website of an insurance company in Norway.

— Web 2 —
After around 15 years, people had been accustomed to using websites, but they wanted to be able to interact with them. They could already read webpages, but now they also wanted to be able to write, answer to them and contribute. That led to a second version of the web, “web 2”. This is when Facebook and Twitter, among others, developed at an incredible speed. These companies created centralized systems and stored their users’ data in their own servers. And then asked their users to hand over their photos, data – basically their intellectual property – to them giving them an unmatched wealth of information.

Its contribution to education? Web 2 made it possible to have much more interactive learning activities (interactive videos, Multiple Choice Questions, educational games…) and modern Learning Management Systems (LMS). 

Then, unexpectedly – for most of us at least – the financial crash of 2007/2008 took place and changed the world nearly over night.

I was living in Hong Kong at that time and I remember the long files of desperate people queuing in front of “their” banks trying to get back some of their hard-earned savings. In vane…

— Web 3 —
Want to know more?
Like or comment this post and we’ll make it happen for you! 🙂

#nextgen #training #corporatetraining #headoftraining #trainingmanager#innovation #blockchain #web3 #web2 #web1 #incentiveprograms#bitcoin #ethereum #points #getridofpoints #replacepointsbycoins#tokens #NFTs

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A powerful incentive program? What if Ether’s market value overtakes Bitcoin’s?!

Ethereum’s blockchain is nearing a huge turning point that could push Ether’s market value ahead of Bitcoin’s

The blockchain behind the second-largest cryptocurrency, Ether, will soon undergo a highly-anticipated upgrade that may lead to more institutional investors putting money in the network and help lift Ether’s price.


Read the article 

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Some cities are now starting to use the blockchain in Switzerland. How could this be used for learning?

Residents of this Swiss city will be able to use Bitcoin to…


«The city of Lugano will accept Bitcoin, Tether and LVGA tokens as ‘de facto’ legal tender. Residents of the Switzerland city will be able to pay taxes, parking tickets, public services and tuition fees using crypto.» 

Source: Coin Telegraph


If even cities, local governments, are now starting to use the blockchain, is it possible to use it for learning ecosystems and LMSs? 

We have been strong believers in the blockchain and Metaverse for a long time. We are convinced that it will bring a real value to education, engagement and the motivation to learn. 

However, how can we use the blockchain in education? 

One of the main challenges for training departments is to get employees to go through the necessary online courses. Incentive programs based on the blockchain can be a great reward system to motivate employees. It’s a win for the employer, but also for employees!

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Trustless is great !?

One of our key values is trust. We highly value this as it is the basis for a good and mutually beneficial partnership. At least, this is how we see it. 

We strongly believe that the best sales people are actually “trusted advisors”. At INGAGE, our job is to train professionals in the insurance industry thanks to online courses, blended learning, virtual worlds, etc.

It’s fair to say, that that insurance industry has not always had a great reputation concerning trust, although I would argue that it has done some real improvements in the past years. 

Now, when my friend Alex introduced me to the concept of “trustless” and insisted that it was very important, I was initially a bit puzzled. He actually talked about it as if it were good!

“Why would the lack of trust be good?”, I thought. 


Dan Seitz‘ article might give you a bit of light there: 

You might not often think about the system that underlies how you spend money. If you do think about it, in every transaction, there is a middleman you trust. You swipe a card, and the card processor handles the transaction, protecting both you and the merchant against fraud. You write a check, and the bank ensures you have the funds and that the other party is paid. Even paying with cash, you are using a currency monitored by a central bank, and if the cash is counterfeit, that fact will become known.

Altcoin transactions are different. You do not have to trust a third party to verify and complete your altcoin transaction. In this sense, altcoin transactions are “trustless.”

This does not mean that you should be suspicious of an altcoin transaction. In fact, the contrary is true. Why?

Let’s back up for a moment and look at the blockchain. At root, all a blockchain does is serve as a giant, public ledger. When an altcoin is mined, used as currency, or otherwise exchanged, the transaction goes on the blockchain. In order for anybody to buy and sell altcoins, their blockchains must align exactly. In other words, everybody is keeping everyone else’s books, with no central bookkeeper involved.

This is part of the system people tend to misunderstand, but it is important. Thanks to the blockchain, every altcoin transaction is recorded in a distributed ledger, meaning that it is available across multiple computers and anyone with access can see every transaction that has been recorded, all without the intervention or help of a trusted third party. You have the ledger right there in front of you, and that lets you buy and sell altcoins directly without worrying about the coins being fake. Thus, the world of altcoins is trustless, in that no middleman need be involved. You are, in effect, your own banker.


Thus, as you have understood, the fact that there is a third party that you must trust, can be an issue. The breakthrough with the blockchain is that it’s a process that ensures reliability, not a third party. 



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Next-gen learning platforms will need to support NFTs to stay relevant

A few years ago, my friend Alex introduced me to the blockchain and crypto world. Though it initially took me some time to understand its potential, once I finally did it opened up a whole new world. The concept that really helped me understand what this technology was all about was this notion of “the Internet of Value”- an open network with unstoppable apps that could hold actual value in the form of tokens. 

I was convinced there was a use case that could improve traditional online learning. The last time I had had that feeling was when I first discovered what was called then the “network of networks” (the Internet). I was doing one of my first traineeships, in an insurance company in Norway. At that time there were less around 2,000 websites – in the whole world. I was so excited about it that I proposed to my then-boss to create a website to help clients find the right insurance products for them. “A website? What is it?” she answered. However, she was brilliant and open-minded and gave me the go-ahead to try it out. This was quite probably the first website of an insurance company in Norway, maybe Scandinavia. I’m still waiting for that company’s confirmation… ? (read the story

And then about a year ago when we first started mentioning “NFTs”, most people had no idea what we were talking about. It took us far too long to explain new terms such as fungible tokens, gas fees, crypto wallet, DeFi and much more.  

Fast forward 12 months and NFT (non-fungible tokens) are close to becoming a household term.  Clients are now expressing genuine interest about the role of blockchain-powered solutions in our learning products. Many tell us that we are the first to show them real tokenised solutions in learning and want to find out more.  

These leading insurers are courted by the most prominent training companies in the world. And yet they repeatedly single us out for being the most innovative.  

At INGAGE, our team is busy creating the next generation learning platform. Our R&D team is currently working on integrating a blockchain based incentive system directly into our course modules. Users will soon be able to earn both NFTs and fungible tokens as part of their learning journey. Stay tuned for more details on our upcoming releases! 

The following article does a nice job explaining the generational divide between modern and legacy platforms:

How NFTs are creating a generational divide between platforms  

Extract: “Today, let’s talk about a fault line that’s beginning to open up in the gaming world, one I suspect will soon be coming to most platforms and app stores. It’s a divide that begins with a simple question: will your platform allow NFTs? Crypto payments? You know … blockchain stuff? 

Like it or not, the rise of non-fungible tokens as an engine for fun and profit has been one of the tech world’s big stories in 2021. Using the blockchain to create unique digital objects with verifiable, transferrable ownership has opened up new possibilities in art, digital trading cards, and gaming. At least for the moment, it seems likely that other forms of media will follow.” 

Source: Steam banned blockchain games; Epic Games welcomed them By Casey (Oct 20, 2021, 6:00am EDT) 

Read more… 


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