Can Art be Money?

Or would you use art (turned into NFTs) as digital incentives for your employees? 

What an amazing meeting with Lars Kraemmer – founder of ArtMoney, artist on a mission – and his friend Lars H.U.G. – a renowned Danish singer! 

The “Larses”, Patrice Séjalon and I drew our first ArtMoney together and looked at how we could digitise ArtMoney into blockchain-based rewards for our award-winning digital incentive program.

Thanks for a productive and fun afternoon!

#art #artmoney #digitalincentives #digitalrewards #web3innovation #nfts #blockchain #engagement #loyaltyprograms

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Are you using storytelling in your Web3 brand marketing strategy?

If not, you should be! Check out these 6 NFT examples that are reshaping brand marketing in different industries:

  1. Louis Vuitton – Learning the brand story in an addictive, adventure-based game
  2. Gucci – Envisioning brand future via video storytelling
  3. Microsoft – Showcasing brand values with educational games
  4. Campbell’s – Strengthening brand identity with visual storytelling
  5. Our Theatre – Preserving cultural heritage through audio NFTs
  6. The Kantfish Universe – Promoting creative content through engaging storytelling



#brandmarketing #brandengagement #marketinginnovation #customerexperience #customerengagement #storytelling #web3 #tokens #nfts #louisvuitton #gucci #microsoft #campbell #kantfish


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How to increase customer engagement thanks to digital ownership, Web3?

In this interview, Alex Solomon and Philippe discuss the blockchain and why it’s time to start paying attention to this space!

From the benefits of decentralisation and current use cases, to the regulatory front, this non-technical discussion will quickly get you up to speed.

The team is also currently collaborating on an exciting new blockchain project called Myntflo and plans to share more about the launch and early adopter programme in the coming weeks.



00:00 Web3 architect and founder of Genesis Networks
03:30 Web1, 2, 3?
05:47 Web3, the game changer
13:51 We don’t need banks anymore?
25:34 Fungible / Non fungible tokens
27:40 Digital ownership
31:51 Engagement and digital incentives
32:55 Fundraising, loyalty programs on steroids
37:46 Digital identity
42:52 Staking NFTs
44:51 Regulatory aspects


Thank you very much for listening to this podcast, about engagement and new technologies. It’s a real passion for us and it means a lot when people like it!

If you’re keen to see how technology can enhance engagement, join us for our next interviews!

You are also highly welcome to propose topics or people that we could interview.

Remember to hit that subscribe button or head over to our website at to sign up to our email list (yes, this IS a domain name and no, there is no .com). That’s all for this episode folks, see you next time!

#interview #alexsolomon #engagement #incentives #blockchain #cryptocurrencies #incentiveprogram #myntflo #engagingtraining #nextgenmarketing #ecosystem #community

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Why web3 matters

Check back soon for a revealing discussion with Alex Solomon, web3 consultant and architect, about why it’s time to start paying attention to web3! 

Among other topics, you’ll learn about how digital ownership can help build stronger customer and fan engagement across key uses cases. 

#interview #alexsolomon #web3 #blockchain #ethereum #polygon #future  

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The Ethereum Merge!

One of the main issues with some leading cryptos is their huge energy consumption.

Long awaited, the process to solve this will start in about 9 hours! For the Ethereum network at least, as it will transition from PoW (Proof-of-Work) to PoS (Proof-of-Stake). 


#blockchain #ethereum #ethereummerge #themerge #reduceenergyconsumption #saveenergy #increaseadoption


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First of all, what is web3?

One day, a brilliant man, woman or group of persons named Satoshi Nakamoto – will we ever know? – created a brand new concept, the blockchain, with its first cryptocurrency, the now-famous Bitcoin, in a bid to react to the financial crisis that had made millions suffer. 

He had created a totally decentralized system where you could potentially store tremendous wealth, without even having to trust the people part of the system. Huh? How is that even possible? Well, we will go into one of the next articles, but not today.


So what’s the link between Web 3 and training?

Now, back to the reasons why you should care about web3 if you are in charge of corporate training.

You might have worked with e-learning before 2020. If not, since covid has obliged most organizations to move to online training for the past 2 years, you have probably felt the pain due to the need for a very fast digitization of your training curriculum. 

Besides the usual challenges of digitizing training, you might have also experienced some difficulties in getting your colleagues to complete the online modules you created for them with so much work. 

Indeed, completion rates in the industry are quite low on average and when they are not, management has quite probably used the stick at least as much as the carrot. So, motivation is the key, whether it is intrinsic or extrinsic.  

In training, the best is always to have participants be motivated by the topic itself that they learn, the intrinsic motivation. However, what if they are not that intrinsically motivated? 

In this case, obviously, you can go the route of extrinsic motivation. So, imagine an incentive program. You give points to people who have completed their courses. You even add a multiplier for people who have completed their courses with the right time frame for example. 

You can certainly create a great incentive program adapted to your company’s culture. You know your colleagues. You know what makes them tick.

However, these points are just arbitrary values put in your IT system. They have no real value per se and unless you have a broad range of partnerships that subscribe to your program, these points are worthless outside your organization or once your colleagues move to another company. So, in the very vast majority of cases, people will not see these points as really having a value in the future.

Now, imagine that instead of valueless points you actually can give some digital tokens – in the form of coins or NFTs – that actually have a real value, even outside your organization. Would people be more inclined to try to collect them?

Obviously, there are more ways to use Web 3 for education (e.g. remuneration for authors and other contributors). Do you see any other use? 🙂

Please comment below and like this post if you would like more posts on the topic!


#nextgen #training #corporatetraining #headoftraining #trainingmanager #innovation #blockchain #web3 #web2 #web1 #incentiveprograms #bitcoin #ethereum #points #getridofpoints #replacepointsbycoins #tokens #NFTs

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Well, let’s start with the beginning, shall we?

The Internet is a network of networks, of computers. We know that.

On top of the Internet, there is a layer to make it more user-friendly: the Web. Over the past 30 years, it has evolved drastically to reach its third version now. Each version has brought something to the world of learning, of education. 

— Web 1 —
The first version of the web, “web 1”, was what we knew in the early 90s. It consisted of read-only static webpages. Companies created websites that were basically a copy of their product catalogues and magazines, but online. The web was a true open space running on open protocols such as http or smtp to enable these computers to “talk” to each other.

Its contribution to education? Web 1 made a lot of knowledge available to the masses. People could get access to information without having to run from one library to the next!

At that time, I was doing one of my very first traineeships, in Norway, and I stumbled across a book about that “network of networks”. I was instantly fascinated and proposed to my then-boss to create what would probably be the first website of an insurance company in Norway.

— Web 2 —
After around 15 years, people had been accustomed to using websites, but they wanted to be able to interact with them. They could already read webpages, but now they also wanted to be able to write, answer to them and contribute. That led to a second version of the web, “web 2”. This is when Facebook and Twitter, among others, developed at an incredible speed. These companies created centralized systems and stored their users’ data in their own servers. And then asked their users to hand over their photos, data – basically their intellectual property – to them giving them an unmatched wealth of information.

Its contribution to education? Web 2 made it possible to have much more interactive learning activities (interactive videos, Multiple Choice Questions, educational games…) and modern Learning Management Systems (LMS). 

Then, unexpectedly – for most of us at least – the financial crash of 2007/2008 took place and changed the world nearly over night.

I was living in Hong Kong at that time and I remember the long files of desperate people queuing in front of “their” banks trying to get back some of their hard-earned savings. In vane…

— Web 3 —
Want to know more?
Like or comment this post and we’ll make it happen for you! 🙂

#nextgen #training #corporatetraining #headoftraining #trainingmanager#innovation #blockchain #web3 #web2 #web1 #incentiveprograms#bitcoin #ethereum #points #getridofpoints #replacepointsbycoins#tokens #NFTs

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A powerful incentive program? What if Ether’s market value overtakes Bitcoin’s?!

Ethereum’s blockchain is nearing a huge turning point that could push Ether’s market value ahead of Bitcoin’s

The blockchain behind the second-largest cryptocurrency, Ether, will soon undergo a highly-anticipated upgrade that may lead to more institutional investors putting money in the network and help lift Ether’s price.


Read the article 

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Can Ethereum improve learning and much more?

Vitalik is the creator of the famous blockchain Ethereum. He has both Russian and Ukrainian ancestors. 

Vitalik: « Ethereum will become the launchpad for all sorts of sociopolitical experimentation: fairer voting systems, urban planning, universal basic income, public-works projects. »

Above all, he wants the platform to be a counterweight to authoritarian governments and to upend Silicon Valley’s stranglehold over our digital lives.

« As Buterin learned more about the blockchain technology on which Bitcoin was built, he began to believe using it purely for currency was a waste. The blockchain, he thought, could serve as an efficient method for securing all sorts of assets: web applications, organizations, financial derivatives, nonpredatory loan programs, even wills. »

Source: Time  –  Photo by Benjamin Rasmussen for TIME


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Some cities are now starting to use the blockchain in Switzerland. How could this be used for learning?

Residents of this Swiss city will be able to use Bitcoin to…


«The city of Lugano will accept Bitcoin, Tether and LVGA tokens as ‘de facto’ legal tender. Residents of the Switzerland city will be able to pay taxes, parking tickets, public services and tuition fees using crypto.» 

Source: Coin Telegraph


If even cities, local governments, are now starting to use the blockchain, is it possible to use it for learning ecosystems and LMSs? 

We have been strong believers in the blockchain and Metaverse for a long time. We are convinced that it will bring a real value to education, engagement and the motivation to learn. 

However, how can we use the blockchain in education? 

One of the main challenges for training departments is to get employees to go through the necessary online courses. Incentive programs based on the blockchain can be a great reward system to motivate employees. It’s a win for the employer, but also for employees!

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