Quick Summary

An Indian e-commerce company, Dukaan, has radically replaced 90% of its workforce with AI chatbots, signalling a potentially transformative workplace trend.

Key Points

  • Suumit Shah, Dukaan’s CEO, implemented complete AI automation
  • Initial performance metrics appear positive after twelve months
  • Experiment highlights critical tension between technological efficiency and human employment

Why It Matters

This case study reveals profound technological and societal risks, including potential mass unemployment, reduced human interaction quality, and fundamental shifts in labour dynamics that could dramatically reshape professional ecosystems.