INGAGE's Exclusive Interviews - An F.A.Q.

Who do we interview?

  • We interview Thought Leaders from around the world who are relevant to decision makers in the risk management, insurance and banking industries.
  • This includes global CEOs, top government officials, founders of leading startups, AI experts

What are our core focus areas?

Our channel and newsletter, The World of Risks in the AI Era, explore the new frontiers of global risk shaping today’s world. We deliver timely insights and expert analysis on topics such as:

  • Cybersecurity and digital resilience
  • Geopolitical tensions and global conflicts
  • European sovereignty and strategic autonomy
  • Emerging risks in an interconnected world
  • Big Tech, privacy, and data governance
  • The evolution and societal impact of Artificial Intelligence
  • Decentralised systems and blockchain innovation
  • The rise of the metaverse and virtual economies
  • Mental health in a fast and uncertain World
  • Climate change
  • Last but not least, Risk Management and Insurance (property and casualty, life and health, insurers, reinsurers, brokers…)

 

      Why do an interview with The INGAGE Institute?

      • As Franco-Swiss journalists, we engage in in-depth conversations with global Thought Leaders on Europe, sovereignty, and emerging global risks.
      • Our interviews offer the opportunity to share your perspective with a highly influential audience — including top politicians, C-level executives from global corporations, SME leaders, and innovative startup founders.
      • Through our trusted professional network and collaborations with leading journalists and influencers, your insights gain significant visibility and reach on different media.

      What is the format of the interviews?

      • The format is an online video interview.
      • It lasts 20-40 minutes on average.
      • It shows both the Interviewee(s) and the Interviewer(s).
      • It might contain some visuals such as animations, but not necessarily.
      • We can also post it as an audio-only podcast.

          Any examples of previous interviews?

          Recent interviews linked to risk and risk management: 

          What is the goal of our interviews?

          • The goal of our interviews is to share knowledge with our community and the general public.
          • We want raise awareness for risk, risk management and support, promote financial and insurance literacy.
          • Important note for our future interviewees: our interviews are not a sales pitch for your products or services. 😉

          Is this going to be a "tricky" interview?

          • No! 
          • As INGAGE interviewers, we make it our responsibility to make the interviewee (you!) shine, even more than they usually do.
          • It is not an interview where the journalist tries to corner the interviewee. However, we expect true answers and not a series of ready-made messages coming from marketing and communication… 😉

          What is our business model?

          • We primarily self-finance our interviews to maintain editorial independence.
          • In select cases, we partner with sponsors — leading companies in the risk management and insurance industries — who align with our mission to raise awareness and spark meaningful dialogue on these critical issues.

          Who is our audience?

          • Our audience includes thousands of decision makers from the risk management, insurance and banking industries, but not only.
          • Our viewers and auditors also come from the general public interested in learning more about these topics.

          How large is our audience?

          Our audience is a very specialised one: we have around 19K on LinkedIn (our company page, personal profile and newsletter) and 150K views / 600 subscribers on YouTube.

          We also distribute our content via our Partner Network:

          • TheBrokerNews on LinkedIn (22K)
          • Risk-!n on LinkedIn (12.5K)
          • RISK-ACADEMY on YouTube: 1.2M views, 153K subscribers. See our playlist there
          • Capricorn Connect on YouTube: 2.1M views, 3.8K subscribers. See our playlist there

          Where do we publish our interviews?

          • These interviews are shared for free on social media and leading podcast platforms
          • This includes LinkedIn, YouTube, Spotify and other podcasts platforms, as well as our website and some of our partners’
          • We might post on other social media such as Mastodon, DailyMotion, Discord, Instagram, X/Twitter, Facebook, TikTok. 
          • We might include some of them in our newsletter (“The World of Risks in the AI Era”) as well as some of our partners‘ and some of them are integrated in our digital training platform in full or in part and potentially in different formats.
          • Note: While we value input from our interviewees, we retain full editorial control over publication decisions and platforms.
          Examples:
          And some others:

          How long will the interview recording process take?

          • The interviewee needs to book 1.5 hour of her/his time for the actual interview.
          • Most of the time, the recording takes less than 1 hour.
          • The recording is done online, most often in English, but it can also be done in French or German.

          What does the Interviewee need to do before the interview?

          • To ensure a professional quality for the image and sound of the video, we use a professional online video recording service.
          • Before the interview, the Interviewee will receive a link to open the recording system within a web browser. There is no need to install any app.
          • We strongly advise the Interviewee to go through our explanatory video “How to shine during your interview! The A-B-C of Interview Preparation” to have the best results!
          • Important: right at the end of the interview, the Interviewee must leave this website open in order to complete the upload of his/her part!

          Can the Interviewee expect the questions before the interview?

          • If the Interviewee requests to know more about the interview content, we can provide the key topics we propose to discuss.
          • We do not give the actual finalised questions beforehand, in part because we want to keep a certain level of spontaneity during the interview.

          When will the final interview be ready?

          • After the interview, we invest significant time in professional editing to ensure top-quality production — even with AI assistance, this process demands substantial effort.
          • The final video can take several weeks (or longer) to complete, depending on our current priorities and workload.
          • Please note that this is often a non-paid activity driven by our passion for the mission. Thanks for your understanding! 

          Can the Interviewee steer the final result of the interview?

          You’ll receive a draft for feedback; we accommodate most edits while preserving our editorial standards.

          What are the fees involved?

          • No fees apply for interviews we initiate—we cover all standard production and distribution.
          • Optional paid services (e.g., custom thumbnails, shorts editing, articles, or social media posts/push) are quoted upfront if requested.
          • We may secure sponsors for select interviews, disclosed transparently.

          Interview Release Agreement

          • Our interviews are designed to inform and educate, not to corner the interviewees. We are not interested in sales pitches.
          • Before publication, we always share the final draft or cut with the interviewee to allow for review and feedback. In many cases, we make minor adjustments based on this input, as long as the changes preserve the accuracy and original message of the interview and do not require substantial additional work.
          • As journalists, we retain full editorial control and make the final decisions. However, if the interview is part of a paid collaboration (e.g., sponsored interviews or podcasts), decisions are made jointly with the client.
          • We reserve the right to decide which platforms or partners the recorded interview will be shared with.
          • Once an interview has been recorded, we maintain the right to publish it, as significant effort and resources go into its production. If an interviewee later chooses to withhold publication, a compensatory fee may apply to cover our time and costs.
          • We may also create derivative materials — such as short clips, articles, or social media content — based on the interview, provided they faithfully reflect the original message and context.