New trends in tourism – locals and digital nomads

Guest Author: Marija Klisura

You may have heard a lot about topics on how to make tourists love your country more. But today I’ll talk about something different, which is, how tourists help ‘me’ to love my country more?

A new trend is rising in tourism

We are witnessing a change in tourism trends – mass tourism vs slow tourism (e.g. digital nomad type of tourism). In Croatia, island hopping was very popular for the last few years. Tourists would land in Split and spend one to two days in each city or island till they reached Dubrovnik. Their holidays would pass very hectically and be rich in touristic content.
Now with rising security measures, it is more complicated to travel so you cherish your time at each location even more. When you stay at one place long enough to start recognizing local people, when you find your favourite spot on the beach or best spot for coffee, you begin to identify with your destination. 

Now you see how mass tourism has had a bad influence – bringing mostly consumers and a lot of pressure on the environment. That said, the new trend of tourists who stay longer in one place – that is their ‘’home’’ for the moment – goes hand in hand with rethinking the responsibility we all have to make our home sustainable for generations of local and tourists to come.

The positive aspects of the new trend

My perception of tourism is dual: the first point of view is as a small business owner who depends on tourism and its economy; the second point of view is as a landscape architect, looking out for the preservation of our natural resources and saving small-town identity – ”Genius loci”.

I feel that I have insider info from both sides that can actually be used for changes on a small-scale along with long-term big effectivity.

I’m living partly in Split now, a small Dalmatian town that had experienced a touristic boom over the last few years. That makes me feel partly like a tourist in my own country. With COVID, Split has become a go-to place for Digital nomads from all over the world and some of them I befriended. And that inspired me for this post.

They come mainly because of the weather, with the sea nearby, sunshine, feeling of safety, you can spend most of the days doing outdoor activity. So they do, Digital nomads hang out and organize group yoga, language exchange, and hiking trips. But what truly amazed me was their local actions that they are willing to participate and even organize – from beach cleaning, helping out people who lost their homes in the earthquake, volunteering in animal shelter…they give us an objective view of our daily surroundings that we are used and numbed to.

How can we continue the virtuous cycle

Digital nomads give us the momentum to act towards making our home inviting to people who will come as a responsible individual, a sustainable tourist. The one who will immerse in our laid back culture and richen our daily lives. 

They are leaving us with understanding what makes us special.  We should use their wide travel experience to treat our home with respect and grow it with the guidelines below:

  • Invest in an open, transparent community where people can engage, they want to but don’t know how to

  • Use ecological principles in daily lives and be proud of it. Reuse! Repurpose! Respect natural surroundings!

  • Walk, bike – take care of your own body, it will bring you satisfaction and you will actually see the places in your hometown they love the most and you haven’t seen in years.

  • Support local small food producers – help them, talk to them, find out their story and be proud to make friends with them -then recommend them to your tourist – they will be very happy and feel included.

Following just these little steps, you will see your community with different eyes – it will have a new social layer and enrich your life so you can be proud to be part of the positive change tourism will bring us. It actually already has!

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How many Digital Nomads are there in the World?

We first have to note that different people have different definitions of what a digital nomad (DN) is. Therefore, it is not very surprising to see that there are different answers to the question above! 

We found a first estimate about the number of DNs: 

Source: COVID-19 and the Rise of the Digital Nomad by MBO Partners

Then, we thought: most DNs look for a place to work and most of the time, this is either a coworking space or a nice café. 

So, how many coworking spaces are there? 

According to the

If you have any statistics on the topic that are more accurate, please share them with us. Thanks in advance!


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Life of Digital Nomads in Split, Croatia. An Interview with RTL

The trend of having a life of a digital nomad is getting only greater by the day. Our founders and digital nomads Philippe and Patrice had an interview with RTL and talked about the daily life of digital nomads in Croatia. So what’s the government’s, business and digital nomad’s perspective of view of this relatively new phenomenon? Check this video out:)

The first Croatian digital nomad is Melissa Paul from America. She is a social media manager and blog editor. She was the first to apply and now lives and works in Istria. And who are the digital nomads? These are the ones who can work anywhere in the world. All they need is a laptop and a good internet connection. There will be more and more of them because, from this year, Croatia is giving them one-year visas. 

Patrice and Philippe are living their dream now. Ever since they decided four years ago to change their lifestyle and become digital nomads. They combine the comfortable with the useful.

Patrice Séjalon
I feel so free now. It’s fantastic. It’s kind of normal to be in a place which is like Split and it’s amazing. And yet, you’re also working.

They lived all over the world but Split is an ideal place for them. They have been here since October.

Philippe Séjalon
There’s beautiful weather, nice people and it’s a cosy place with amazing nature. So we feel home.

Although their job requires good organization, they also like to be a part of the life of the local community.

I love picigin and we also love doing yoga. Yoga on Sustipan and yoga on the beach here. Running and doing yoga is what we really love.

Along with two brothers from France, Split is an increasingly common choice for life and work. 

Toni Trivković
Digital nomads from around the world. People call, looking for information. Are there co-working spaces in Split? Where we can meet locals? And what we decided in the association itself is, to here one person to help. With creating content so that these foreigners can integrate more quickly into the local community. And so that they could stay in the same community longer.

The state took care of it by introducing visas with special conditions for digital nomads.

Jan De Jong
Currently, we are working with the ministry of interior and the ministry of tourism together on developing one website where all the information will be available so that digital nomads will know what is the requirement that they need to read in order to apply.

This will make it easier for travelling businessman to decide for our country. 

Martina Nimac Kalcina
Given that they are very grateful, given that they are very good guests. Both neat and responsible. I think it’s an extremely good opportunity to take advantage of and host such people. Visa applications should start in March.

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What Can Companies Learn about Digitization from Digital Nomads. An interview with RTL

Our founders Philippe and Patrice had an interview with RTL and shared their insights about being a digital nomad and the digital transformation of companies these days.   

They’ve been digital nomads since 2013, discovering positive effects on company management. With the help of proper plans and the right people, digital nomad and remote work will contribute to delivering an engaging culture, enhancing innovation and even reducing some companies’ costs, such as the office rental. 

Before we look into digitization, what is a digital nomad, or “DN” as we say in the community?   

There are several definitions, but one might argue that a DN is a professional who moves around three times in a year under their own steam, rather than at an employer’s request. Let’s go with that definition for now. 🙂  

So, how can this nomadic lifestyle link to digitization and companies?


Go lean. Streamline processes.   

It’s a good time to change.  As a digital nomad, you can only carry that much in your luggage. Every single item, even an extra piece of paper has a cost. Hence most things should be digital.   

Almost a year into a monumental shift to work-from-home, business leaders are more convinced about the productivity gains achieved. The success of remote work has reimagined how corporate work gets done, as well as where the work takes place.   

Remote work has been an immense success for both employees and employers. 83% of employers now say the shift to remote work has been successful for their company1) 

You can embrace an even more engaging culture by putting digitization at the core of your business.  


Attract more talents by digitizing your company.  

A lot of young real talents have made the step to become digital nomads. And even more of them are daydreaming of it. We have met a lot of them in coworking spaces around the world. They are brilliant. They are highly motivated. It is perceptible that lots of companies only providing traditional workplaces are losing their attractiveness towards them since they’re not embracing geographic or working hours flexibility. Why not living in the Caribbean, working at night and enjoying surfing during the afternoon?! We did this for a few months and enjoyed it tremendously. No need for holidays after this, although we did work a lot.   

By digitizing the company, you will embrace the flexibility that most employees (and some employers) have been craving. It is likely to transform a company’s culture into a more creative and engaging one.  


Some next topics we could share with you with pleasure are,  

  • What are the benefits of remote work from a company’s point of view?  
  • What are the new opportunities for digitization under the era of the pandemic?  
  • How can you advance your team to be more inspired, forward-thinking and ready to solve complex tasks by adopting remote work.   
  • How can you reduce cost and improve HR management by allowing your team to work remotely?  
  • Challenges to be a digital nomad and how did we overcome them.  

Please let us know what you would be interested in!   

Looking forward to your comments. 🙂  


1) PwC’s US Remote Work Survey – January 12, 2021 

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Create engaging courses within an hour!

The Course Wizard

You have experts in underwriting, claims management, sales of insurance products, actuaries and many others. More often than not, they are happy to share some of their knowledge. However, they lack time.

Do your experts have a lot of knowledge that should be shared within the company or with clients? What if you could create engaging courses within a very short time thanks to a visual tool?

This is exactly what our Course Wizard does! Now, you can create an engaging course, not within months or weeks, but hours.



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Jornada de Seguros

The Insurance Day in Buenos Aires

The Insurance Day took place in Argentina this year on May 22.

The key topic were digitization, disruption, Artificial Intelligence and Big Data.

As the behavioural economist Dan Ariely once tweeted, “Big data is like teenage sex: everyone talks about it, nobody really knows how to do it, everyone thinks everyone else is doing it, so everyone claims they are doing it.”




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Blockchain in the insurance sector


“22% of insurance, asset and wealth management business is at risk to disruption from FinTechs according to our Global FinTech survey. Almost three quarters of insurance leader surveyed in the survey considered that insurance would be the most disrupted industry. Meanwhile, complex processes with multiple interactions, duplication of data entry and risk of fraud slows down traditional players’ ability to react.” PwC


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The Digital Nomads of Insurance

This video about some of our co-founders – the “INGAGE Brothers” – shows that they also “Think Different” in their daily lives. INGAGE’s concept of a “virtual first” company with digitization of all its processes is at its core. 



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Many of the startups we have seen around the world in the past years digitize most of their processes in order to be lean and effective.

As a young company, INGAGE has made the choice from the very first days to make full use of digitization (virtual teams, video conferencing, digital processes, paperless) while keeping the human factor in the center of our team.

You can read more about this on our blog.


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Conducting workshops, virtually

Do you lead workshops, train people in companies?

Most large companies nowadays use online cooperation tools. Video conferences are now part of our daily lives. They also have LMSs (e-Learning Management Systems) to train their employees online.

However, many individual trainers and smaller companies still lead workshops in physical meetings rooms, thus being unable to train people across regions. There are many tools for online collaboration, for video conferencing, but the trick is to combine them effectively in order to train people online in an engaging way. You can use Skype or Skype for Business, to talk, see each other and share your screen. You can also use Webex or Zoom, which enables participants to hand over the control of their own computer to a distant participant. The technology is there.

The challenge though comes when there are several people in the meeting room and participants scattered around the world via video conferences. One trick we found useful (for our own team) is to have everybody participate via their own computer with their own webcam. Even the people who are together in a same meeting room in a same location! Thus, there is no effect of a group vs. individuals. Everybody is on the same foot. Everybody can see clearly the other participants, as individuals.



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A “digital-first” company

Are you a young – or less young – talented person? 🙂

Would you like to work when you want from where you want?

This has already been a reality for some of our team members for several years!

In INGAGE, you choose where you work and when. We are here to support you. We use technology, video-conferencing tools, online project management tools to work.

#remotework  #digitalfirst  #digitalnomads

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